BarrierX is the GTM governance for B2B enterprise deals: one owner per account, every stage earned with evidence and a weekly review. ReX, the proposed sales engine, would prepare that work for your account owners, and never contacts your customers.

Walk one live deal through it: what the system would prepare, and what stays with your team.

Open a deal to see the evidence behind its score, or switch to ReX to see how it follows up with the account owner. Every account and figure is made up.

GTM Governance
Illustration, not a forecastNot client dataInvented accounts. Read the briefing, open a deal, or approve a recommendation.

Monday briefing, prepared by ReX

€1.45M of the forecast is earned.
3 decisions wait for leadership.

Overnight BarrierX rescored every deal against its gates. ReX wrote the briefing: the forecast, the deal to watch, the pattern across accounts and what only leadership can decide.

Recorded in the CRM
€3.29M3 deals at Commercial Proposal
Open questions
3with account owners

This week’s briefing

Click a story to read it

  1. The earned forecast counts a deal only at the stage its evidence supports. Moving a stage back stays the account owner’s call.

    • Logistics groupCRM says Commercial Proposal, evidence says Demo Presentation€1.2M
    • Hospital networkCRM says Commercial Proposal, evidence says Proof Of Value€640K

    ReX. ReX would propose each stage change for the account owner to approve.

    For leadership. Walk the gap between recorded and earned in the Monday review.

Decisions for leadership

Stage not earned, or a score below 40

  • 31 BarrierXLogistics groupCRM says Proposal, evidence says Demo
  • 44 BarrierXHospital networkCRM says Proposal, evidence says Proof
  • 36 BarrierXFreight operatorSingle‑threaded with one contact

Prepared by ReX at 06:00 from BarrierX scores and the CRM record.

Interactive illustration of GTM Governance, with the briefing, BarrierX, ReX and AgentX, using invented accounts. Not a forecast and not client data.

Your CRM and tools stay the system of record. Select a step to see what BarrierX would do and who it helps.

Your GTM stack, the system of record

None of them says whether a deal has earned its stage.

  • CRM
  • Meetings
  • Email
  • Engagement
  • Knowledge
  • Data

The control layer

BarrierX, the GTM governance

Sense, govern, reason, act, verify

Sense. Would read what your CRM, meetings and email already record for each deal, so nobody types the same update twice.

Helps
  • Account owners
  • RevOps

Who it helps

Why it matters. Many people on both sides decide a €1M+ contract. When every function works from the same evidence, the deal has one record and one next step.

  • Leadership

    Decisions on scope, terms and capacity reach you on Monday, with the evidence.

    Without it: The largest deals live in one person’s head.

  • Sales leadership

    Every stage means the same for every account owner.

    Without it: A deal moves a stage after a good meeting.

  • Account owners

    A plan per account and the next question ready before each call.

    Without it: They repeat discovery and chase dates by hand.

  • RevOps

    One definition per gate, the same in every record.

    Without it: Stage data is opinion, and cleaning it means chasing people.

  • Finance

    An earned forecast next to the recorded one.

    Without it: The plan rests on the sales team’s confidence.

  • Board

    Every gap between the two forecasts has an owner and a date.

    Without it: “Will it close this quarter?” gets a feeling for an answer.

People decide at every step. No part of BarrierX owns an account or contacts your customers. Proposed approach Subject to approval

BarrierX

The GTM governance: one owner per account, dated evidence for buyer, budget and next step, and a weekly review where the gaps are visible.

Proposed approach
ReX

The proposed sales engine, part of BarrierX. Would prepare briefings and gate checks for the account owner, and follow up on Slack or email when proof is missing. Never contacts customers.

Proposed, part of BarrierX
AgentX

The conversation layer. Outside the first pilot, and only after a separate approval once its controls have been shown to work.

Out of scope for the first pilot
Proposed, part of BarrierX

Where the work reaches your team.

Slack, to the account owner

ReX App 09:47

Quick check on Logistics group.

Economic buyer: not recorded

Is that right?

Email, to the reviewer

ReX

No reply on Slack

ReX holds the reminder until you approve it.

Economic buyer not recorded

Illustration, not a forecastNot client data
  • Morning briefing

    The deals that need a person today, and what each one is missing.

  • Slack

    One fact, one question, one tap. The account owner confirms or corrects it.

  • Email

    No reply? ReX would hold the reminder until a reviewer approves it.

  • AgentX

    The conversation layer, only after a separate approval.

    Out of scope for the first pilot

Before a Monday review, ReX would show the account owner which proof is missing for each deal, with a draft of the question that would close it.

If a next step passes its date, ReX would follow up with the account owner, not with the customer. If it stays open, sales leadership sees it in the review, and the owner stays accountable.

What the system will not do

  • Own an account or a customer relationship
  • Decide on its own that a buyer is qualified
  • Send messages, book meetings or call customers
  • Promise that CRM data is complete or correct
  • Replace the judgment of the account owner or leadership

Guardrails we would check before any live use

  • A person reviews and sends every external action.
  • Data stays within the accounts and scope agreed for the pilot.
  • Access rights, separation between clients and logging are checked in the live setup.

These are requirements we test with you before anything starts, not claims about a finished product.

We walk through one live enterprise deal: who owns it, what the system would prepare and what stays with your people.

A conversation about one live deal, not a sales demo. It does not commit you to a pilot.