Before the BarrierX pilot, OMRT faced challenges common to growing B2B SaaS companies: fragmented ICP definitions, inconsistent sales processes, low CRM data quality, and a pipeline that was underperforming relative to the team's potential.
With a win rate hovering around 19%, average close cycles stretching to 91 days, and meeting activity stuck at just 5 meetings per month, the team knew something had to change fundamentally — not just incrementally.
BarrierX was brought in not just for deal recovery, but as a comprehensive revenue operations transformation partner. The mandate: unify the ICP, standardize processes, deploy AI coaching, and unlock the pipeline value that was being left on the table.
Pilot period: January 1 – February 22, 2026